financier

midtown, nyc

website

the original location of this cleverly named patisserie is in the financial district (a financier is both a type of french pastry and someone who handles a lot of money -- get it?), which is located at the southernmost tip of manhattan. this means that lazybones like myself only tasted pastries from this bakery when one of my friends (usually jenny or dorothy) brought some to the office or to a party. on those rare occasions, tarts and pies from financier were a special treat.

something happened, however, when financier opened a branch just a few blocks away from my office. perhaps distance does make the heart grow fonder because i found that the midtown location's pastries are good, but not amazing. the dining area of the bakery is cluttered and dirty. the sandwiches are small and take forever for them to make. we still go every now and then to get some coffee and perhaps satisfy a craving for sweets, but sadly, the allure is gone.